Rapper Snoop Dogg is planning to start a new music festival in his father’s hometown of Magnolia, Mississippi.
The hip-hop artist, born Calvin Broadus, told local newspaper the Enterprise Journal that he wants to create a music festival featuring gospel, blues, hip-hop, and R&B, provisionally titled “Snoop Fest.”
The event would be marketed to people of all ages, with the first day featuring more old-school blues and country acts, or music for “aunts, grandmas and uncles,” as Snoop put it. The second day would welcome rappers and R&B singers.
“I think the first should have what the heritage of Mississippi is about and then the second day should be about the generation that took it to another level,” he said.
Mayor Anthony Witherspoon met with Snoop Dogg and is ready to get the project going as soon as possible, with the goal of putting on the first “Snoop Fest” this year.
Magnolia is a 90-minute drive from Jackson, Hattiesburg, Baton Rouge and New Orleans, making it a convenient location for residents of major cities across the southeast, according to the Associated Press.
While Mississippi cities have often taken a backseat to nearby New Orleans and Nashville, the state can be a haven for authentic barbecue, roots blues and gospel music, and small-town American charm. Many cities in the Magnolia state have made an effort to be more welcoming to tourists in the past few years, including removing Confederate flags.