Dirt Cheap Discount Retailer Enters Houston Market


Via chron.com

Dirt Cheap, a deep-discount chain based in Hattiesburg, Miss., has inked deals to open its first three stores in the Houston market this year.

JLL has been hired to represented the company in its expansion here, with Matt Parsons, Mark Raines and Chris Burns handling the assignment.

The leases include a 24,000-square-foot lease at Fairmont-Preston Plaza, 4801 Fairmont Parkway in Pasadena; a 27,927-square-foot lease at Westfield Shopping Center, 310 FM 1960 West in Spring; and a 25,483-square-foot lease at Meadow Park Shopping Center, 2625 Bypass 35 North in Alvin.

“The growth and diversity of Houston’s population, coupled with the strength of its retail sector continue to make it an attractive destination for a broad spectrum of retailers looking to grow their presence in Texas,” Parsons said in an announcement.

“We are actively working with Dirt Cheap as the company continues to expand its operations across the Houston area.”

The first store will open this summer in Spring, followed by Alvin and then Pasadena later this year, according to JLL.

Since opening in 1998, Dirt Cheap has grown to 80 locations across the Southeast and in Texas. The chain sells name-brand merchandise at 30 to 90 percent off regular retail prices. It sources products from liquidations, customer returns, overstock items, out-of-season goods and closeouts.


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